Staff Writer
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Is Advertising A Good Career Path?
Advertising is a large field, comprised of creative and business professionals who share one main goal: to motivate customers to buy products or services.
Marketing and advertising are often confused as the same career. They are two different careers.
- Marketing is “the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.”
- Advertising is a subset of marketing that involves the creative promotion of products, services and companies using a variety of media and approaches.
2019 saw Cambodia undergo a marketing shift as the nation moved from a TV-centric media market to digital and internet as a primary advertising and marketing strategy. Brands developed strategies for a mobile-savvy market where 60% of the population is under 30 years old.
Cambodia’s advertising spend looks like this:
Ad spending in the digital advertising market is projected to reach US$75.81m in 2022.
The market's largest segment is “search advertising” with a market volume of US$31.91m in 2022.
The average ad spending per user in the “search advertising” segment is projected to amount to US$2.09 in 2022.
In the digital advertising market, 48% of total ad spending will be generated through mobile in 2027.
Furthermore, 94% of the digital advertising revenue will be generated through programmatic advertising in 2027.
This is a fast growing international career for those who have ambitions of living and working abroad. Global employment of advertising, promotions, and marketing professionals are projected to grow 10 percent by 2031, faster than the average for all occupations. About 35,300 openings for advertising, promotions, and marketing professionals are projected each year, on average, over the decade.
A career in advertising will place you in the middle of this boom.
What Are The Requirements For A Career In Advertising?
While there are associate degree programs available, entry-level jobs in advertising typically require a bachelor’s degree. A four-year advertising degree program entails both the arts and sciences, combining courses in visual design and copywriting with those in communication, psychology and marketing.
The Savannah College of Art and Design (SCAD) is globally recognized as the leader in art and design education. SCAD offers degree courses in advertising programs, lauded by “The Princeton Review” and “Animation Career Review”.
What Will A Career In Advertising Enable Me To Do?
With a SCAD qualification you have the following opportunities:
- Copywriter
- Production coordinator
- Art director
- Event planner
- Marketing coordinator
- Creative director
- Graphic designer
- Account executive
- Marketing manager
- Campaign manager
- Media planner
- Sales representative
- Communication consultant
- Account coordinator
- Program coordinator
- Media buyer
- Product manager
- Program manager
- Research director
- Web designer
Advertising professionals combine skills in design, writing, strategic planning, and branding for use in a wide range of media. They come up with effective messaging across emerging digital platforms and classic media, to communicate ideas and products to influence and reach specific target audiences.
What Are The Specializations In Advertising?
As with any career, additional qualifications and experience will enable you to become an advertising specialist in a number of areas. Some examples:
- Digital advertising specialist
- Advertising specialist in a specific field like sport or fashion.
- App advertising specialist
- Content creations specialist
- Advertising campaign strategy specialist
- Advertising market demographics and statistics specialist
What are the steps to becoming a Game Developer?
This is a dual enrollment process that will require you to make sure your middle school marks meet the CP entry requirements for access to the AISPP and SCAD programme.
You will have to apply to SCAD and enroll in the IB CP programme 2 years before you are due to complete your high school certificate.
After successfully completing your high school diploma, your IB diploma courses and your CP certificate, you will apply to universities such as SCAD that accept IBDP courses and SCAD university credits for acceptance to complete your Advertising bachelor’s degree for your chosen career.
Complete an Internship at a partner company. Participating in an advertising internship allows students to gain practical experience. Interns can form professional relationships in the advertising community which can prove invaluable when seeking a full-time job after graduation.
Find an entry-level job in the area of advertising you wish to follow and learn and grow your career.
Specialize in a particular area of advertising whilst working.
AISPP Is The Best Gateway To Start A Career In Advertising In Cambodia!
Choosing this pathway for your career after you have completed high school at AISPP will enable access to the SCAD advertising qualification.
SCAD was named “Red Dot Design Ranking’s” No. 1 university in the U.S. and the No. 2 university in the Americas and Europe for the fourth consecutive year.
Since 2005, the Red Dot rankings have become one of the most sought-after seals of quality for the best design at the professional and academic levels. SCAD’s results are based on its “Red Dot Design Concept awards” over the past five years, including individual student awards, with the most recent year most heavily weighted.
In 2020, nearly 70 SCAD students representing eight majors won a combined 37 recognitions in the Red Dot Communication Design and Red Dot Design awards.
As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production, and integrated brand marketing. As a result of this dynamic and creative approach, SCAD students regularly take top honors in industry competitions, and their alumni continue to tell the stories of the world’s biggest brands.
The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising.
Choosing this pathway for your career after you have completed high school is a smart choice.
How Much Will it Cost?
The costs of the University can be requested on their website.
What are the next Steps?
Book an appointment with the admissions department to start your dual qualification registration as soon as possible. Your future is in your hands!
